juice concentrate
ok i'm perplexed by juice concentrate, any concentrate, orange juice, plum juice, aloe vera juice, whatever.
i understand why they want to "condense" the volume so that people can store it, then dilute and serve easily.
i don't understand why some, or even ALOT of ready-to-drink drinks make use of concentrates as part of their ingredients. sometimes you see bottles of orange juice made from concentrate, and bottles of orange juice made from 100% juice. and then you wonder if the price savings are sufficient for people to consider drinking dilute concentrate over 100% juice. and i wonder whether the price savings are that great for the manufacturer to make concentrate and then juice, rather than go straight to juice itself. what is going on???
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sometimes i wonder if concentrate = artificial flavouring.
i hate concentrate. and i do read the ingredient list regularly. it is fascinating to find stuff like titanium dioxide in your food.